charity marketing
Charities need to engage and retain customers to encourage repeat support, which is becoming increasingly difficult in the current climate. Still, there are solutions available to help charities improve the effectiveness of their promotional campaigns.  For general brands and businesses, creating an audience of engaged customers is an essential aspect of all marketing strategies, and...
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keep it simple retail
Keep it simple, stupid, or K.I.S.S., is one of the oldest rules in the book, but one that is becoming more rather than less important to retailers as the industry gets more competitive and technology encroaches on every aspect of the consumer experience. Even before the pandemic, the growing popularity of e-commerce was already putting...
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Shopping Pearlai girl
What a strange year it has been for us all! When we were first made aware of the coronavirus pandemic in the early months of 2020, not many would have forecasted the impact it was going to have on business.  But, as you well know now, many industries including retail have taken a massive financial...
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pearlai podcast
This week our company CEO, Peter McCaul, made a guest appearance on the Public Eye Podcast, as part of a series organised by Granite Exchange. Peter joined host, Sarah Travers, to discuss the history and background of Péarlaí, and shared insights into the company’s growth and how Péarlaí continually innovates. The purpose of the podcast...
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retail analytics
The retail industry has been operating in the midst of unique times even prior to the covid-19 pandemic.  The market is under pressure as it responds and adapts to the disruptive force COVID-19 and the internet on traditional business models. However, retail is far from dead as consumers will continue to shop – only in...
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retail queue management
Informative advice from Pearlai CEO, Peter McCaul, on how shopping centres and retailers should approach re-opening after lockdown and the health and safety measures that need to be put into place. With the UK Government indicating that a phased opening of non-essential retail can potentially start from June 1st, it’s time for shopping centres and...
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retailers recover from covid-19
In the words of Winston Churchill “Never let a serious crisis go to waste” and this is why we all need to stay positive and motivated because we believe retailers have a great opportunity to take stock and come back stronger after the dust has settled on this unforeseen situation. At this time, it is...
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building customer loyalty
In our last post we explained how it has never been more important to know who your customers are to enable you to attract likeminded customers and ultimately increase sales and customer loyalty. While we stand by that sentiment, in this day and age you actually need to go further than that, you need to...
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Retailers closed due to coronavirus
Over the past number of weeks senior members of our team at Péarlaí have been checking in on online conferences about the future of retail, and what the future holds for many brick and mortar retailers after lockdowns are lifted, and the dust settles. Whilst many attendees agreed there will be some retailers who won’t...
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retail apps
Back in 2014 many forecasted that location based apps would shape the future of shopping, and help brick and mortar retailers compete with the online world.  But unfortunately, that hasn’t turned out to be the case. In a recent study carried out by L2 Inc, it was found that 44% of luxury retail brands have removed their apps...
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offline retail analytics
For many years, when it came to customer analytics, the online world had it all and the offline retailers had gut instinct and experience with little hard data to back it. But now times are changing, Péarlaí can now offer a marketing channel that provides accurate data in a legitimate manner to retailers to help them compete...
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pearlai VIP letterkenny
Letterkenny Shopping Centre has come on board with Péarlaí, by launching a new programme that will reward its shoppers and support its tenants. Pearlai’s VIP Loyalty Fob is a smart fob carried by customers which enables participating stores to send personalised offers, discounts and promotions in Real-Time to their customer’s mobile. With €100s to be...
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pearlai northern ireland
Péarlaí is absolutely delighted have recently made the Ulster Bank #PowerUp Index, and also to be ranked number two on the list of ‘businesses to watch’ in Northern Ireland, this is a huge landmark for Péarlaí, and one that makes our company extremely proud. The #PowerUp Index reflects businesses’ financial performance, growth and investability as...
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Newry VIP Launch
Péarlaí recently introduced its technology in over 70 shops stores and cafes across Newry, giving retailers access to data that has never been available before, whilst giving shoppers access to countless all year round discounts. Péarlaí’s VIP Loyalty Fob is a smart fob carried by customers which enables participating stores to send personalised offers, discounts and...
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Péarlaí is a retail analytic company based around a smart key fob, which provides shoppers and the stores they visit with benefits and insights that have never been available before. 

Customers get access to exclusive deals and offers all year round, whilst brick and mortar retailers gain access to customer analytics, equivalent to online.

Recent Works