Péarlaí Launches in Newry

Newry VIP Launch

Péarlaí recently introduced its technology in over 70 shops stores and cafes across Newry, giving retailers access to data that has never been available before, whilst giving shoppers access to countless all year round discounts.

Péarlaí’s VIP Loyalty Fob is a smart fob carried by customers which enables participating stores to send personalised offers, discounts and promotions in Real-Time to their customer’s mobile – with £100s to be saved in over 70+ stores including Buttercrane Shopping Centre.

It’s simple to use – customers just present their VIP Loyalty fob in 70+ stores to get discounts of 10-20% from participating retailers plus Perks like free coffee, parking (Buttercrane), special offers and VIP treatment.

The scheme was being launched in the City Centre in August with a VIP hub on Hill Street, Monaghan Street and Buttercrane where customers were giving the opportunity to pick up their fob and enjoy free goodie Bags, music, balloons, face painting and competitions.

Newry BID Manager Eamonn Connolly said, “We’re very excited to bring this unique scheme to Newry City Centre – offering customers significant savings and VIP perks whilst also giving BID members an innovative and flexible way to interact with customers, push offers and special promotions in Real-Time to consumers.

“We’re one of the first city centre regions to employ this technology.

He added, “We’re grateful to Newry, Mourne and Down District Council and the Department for Communities for their support.”

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