Charities need to engage and retain customers to encourage repeat support, which is becoming increasingly difficult in the current climate. Still, there are solutions available to help charities improve the effectiveness of their promotional campaigns.  For general brands and businesses, creating an audience of engaged customers is an essential aspect of all marketing strategies, and...Read More

Keep it simple, stupid, or K.I.S.S., is one of the oldest rules in the book, but one that is becoming more rather than less important to retailers as the industry gets more competitive and technology encroaches on every aspect of the consumer experience. Even before the pandemic, the growing popularity of e-commerce was already putting...Read More

What a strange year it has been for us all! When we were first made aware of the coronavirus pandemic in the early months of 2020, not many would have forecasted the impact it was going to have on business.  But, as you well know now, many industries including retail have taken a massive financial...Read More

This week our company CEO, Peter McCaul, made a guest appearance on the Public Eye Podcast, as part of a series organised by Granite Exchange. Peter joined host, Sarah Travers, to discuss the history and background of Péarlaí, and shared insights into the company’s growth and how Péarlaí continually innovates. The purpose of the podcast...Read More

The retail industry has been operating in the midst of unique times even prior to the covid-19 pandemic.  The market is under pressure as it responds and adapts to the disruptive force COVID-19 and the internet on traditional business models. However, retail is far from dead as consumers will continue to shop – only in...Read More